Starbucks

It doesn't matter where you are – on a camping trip, a boat or even at the office – it's always easy to make a cup of Starbucks VIA® Ready Brew. Just follow these steps to instant satisfaction and a perfect cup of coffee.

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

• Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
• Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
• Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.

We’re committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. When we buy coffee this way, it fosters a better future for farmers, and a more stable climate for the planet. It also helps create a long-term supply of the high-quality beans we’ve been carefully blending, roasting and packing fresh for more than 40 years.

Find out more at Starbucks.com/responsibility

Starbucks VIA Veranda Blend™

Forty years of coffee-roasting expertise inspired us to perfect Starbucks® Blonde Roast - a lighter, gentler take on the Starbucks Roast. Roasting this blend of specially chosen Latin American beans for a shorter time allows the delicate nuances of soft, cocoa and lightly toasted nuts to blossom. Starbucks VIA Veranda Blend™ is flavorful without being overly bold, for a delightfully gracious cup -- in an instant.