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My Starbucks Rewards

Earn Stars at participating Starbucks® stores and online at with purchases of At-Home coffee products such as packaged coffee, Starbucks VIA® Ready Brew, K-cup® packs and Verismo™ pods. customers can receive a maximum of 10 Stars per order. A unique Star Code will be included in your shipment confirmation email. Your Star code value will be equal to the number of qualifying products in this order. Star Codes expire six months after your order is shipped.

Enter the code at, sign in or sign up, and you're on your way to My Starbucks Rewards™ benefits like free food or free drinks at participating Starbucks® stores. Some restrictions apply. Visit for program details.

Also, My Starbucks Rewards™ members get a Star for each purchase made with a registered Starbucks® Card.


Starbucks VIA® Ready Brew Pike Place® Roast, 12 count

A medium-roasted coffee with rich flavor, good balance and a smooth finish.

Tasting Notes

Smooth & Balanced

Enjoy this with:

Granola with yogurt and the morning news.

Roast Medium
Region Latin America
Latin America Africa Arabia Asia Pacific
12 servings
My Starbucks Rewards 1 Star What is this?
  • How to Brew
  • The Starbucks Roast
  • Did you know?
  • Video

It doesn't matter where you are – on a camping trip, a boat or even at the office – it's always easy to make a cup of Starbucks VIA® Ready Brew. Just follow these steps to instant satisfaction and a perfect cup of coffee.

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

  • Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
  • Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
  • Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.

All Starbucks VIA® coffees are made with the same quality coffee beans as our whole bean coffees and are also produced under the guidelines of our C.A.F.E. (Coffee and Farmer Equity) Practices.

Explore our Latin American whole bean coffees.

See their country of origin and the people who take such great care in their harvest and processing.

  • Product Details
Starbucks VIA® Ready Brew Pike Place® Roast

In 1971 we opened our first store in Seattle’s Pike Place Market. Reflecting on our heritage inspired us to create this delicious blend with smooth body and subtle flavors of cocoa and toasted nuts. Brewed fresh every day in our stores, it’s a rich, satisfying and balanced cup.

Pike Place is a registered trademark of The Pike Place Market PDA, used under license.

Starbucks VIA® Ready Brew Pike Place® Roast, 12 count 4.8 5 12 12
Great Coffee any time Excellent Coffee,good any time of day,or night,really hits the spot March 14, 2014
Great Bold Flavor with no aftertaste Often, when tasting instant coffee there seems to be an aftertaste associated with the cup of coffee, whatever the brand. Its how I can tell its instant coffee and with Starbucks, there was no aftertaste! I was surprised and very pleased. Although, the price is a little high, saving my coffee purchase for those special occasions offset the cost a little. Thanks Starbucks for the great tasting coffee.... Now how about supporting our troops overseas and sending them each an individual packet so they can enjoy a taste of "home" March 3, 2014
Wonderful flavor This coffee has a wonderful smooth flavor but also rich. A very nice balance. January 30, 2014
Great Traveler We love to bring Via with us when we travel so we can wake up in the morning to good coffee without having to go out - this is a great size package with fabulously flavored coffee!! December 28, 2013
Excellent coffee Excellent coffee .. I recommend it 100%. It has good flavor and aroma December 2, 2013
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