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Earn Stars at participating Starbucks® stores and online at StarbucksStore.com with purchases of At-Home coffee products such as packaged coffee, Starbucks VIA® Ready Brew, K-cup® packs and Verismo™ pods.

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Starbucks VIA® Ready Brew Italian Roast, 50 count

A 50-count pack of bold, full-bodied dark roast coffee, worthy of the Italian tradition and ready in an instant.

Tasting Notes

Roasty & Sweet

Enjoy this with:

A breakfast bar and minutes to spare on your morning commute.

Roast Dark
Region Multi-Region Blend
Latin America Africa Arabia Asia Pacific
$35.95
Availability: 
My Starbucks Rewards 1 Star What is this?
Quantity:
  • How to Brew
  • The Starbucks Roast
  • Did You Know?

It doesn't matter where you are – on a camping trip, a boat or even at the office – it's always easy to make a cup of Starbucks VIA® Ready Brew. Just follow these steps to instant satisfaction and a perfect cup of coffee.

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

  • Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
  • Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
  • Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.

All Starbucks VIA® coffees are made with the same quality coffee beans as our whole bean coffees and are also produced under the guidelines of our C.A.F.E. (Coffee and Farmer Equity) Practices.

  • Product Details

At last there's an instant coffee you can enjoy at home that's as good as fresh-brewed Starbucks® coffee.

With Starbucks VIA® Ready Brew Italian Roast, you never have to be without the rich aroma and smooth taste of 100% arabica coffee. Just tear open a packet, add water, wait 10 seconds, and stir. Then enjoy the delicious dark roast coffee with that sweet, smoky flavor. And by ordering our bulk 50-count pack, you save on cost and reduced packaging. Now that's instant satisfaction.

Starbucks VIA® Ready Brew Italian Roast, 50 count 4.8 5 204 204
Italian Rost Fine, why not French Roast or Mocha This product is fine, price is right, but why do you not have French Roast Via and Mocha Via anymore? sorry for not following your guidelines but my comment is more important, April 21, 2014
great for on the go! I purchased this coffee for travel and it definitely does the trick! I can get hot water at the hotel but not always my favorite Starbucks coffee. This instant makes me feel like "home" when there isn't a Starbucks in immediate view! April 16, 2014
love this stuff Via does not taste like instant coffee at all. It's pricey but worth it. April 15, 2014
Perfect coffee each time. I LOVE Starbucks VIA coffee. I love the fact that I get a perfect cup of coffee, each morning, that always turns out right. I tired of trying to brew my own coffee and not having it come out as I wished every time. This is easy, convenient, cost effective and no mess. I recommend it to everyone I know. It is also great for vacation so that you can have coffee anytime. I don't know how Starbucks does it but VIA is equivalent to a fresh brewed cup of coffee in my opinion. It is not at all like the crystalized instant granules sold in grocery stores. My understanding is that it is micro-ground coffee, processed in way to provide a smooth, robust cup of fresh brewed coffee. April 13, 2014
Love this Coffee We love this coffee on our relaxed Saturday mornings. I heat my tea pot and don't have to worry about making a whole pot of coffee, just what we need. April 1, 2014
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