Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity. The Starbucks® Blonde roast curve was developed by our master roasters especially for those beans whose delicate flavors reach their pinnacle through a lighter roast profile. Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.