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My Starbucks Rewards

Earn Stars at participating Starbucks® stores and online at with purchases of At-Home coffee products such as packaged coffee, Starbucks VIA® Ready Brew, K-cup® packs and Verismo™ pods. customers can receive a maximum of 10 Stars per order. A unique Star Code will be included in your shipment confirmation email. Your Star code value will be equal to the number of qualifying products in this order. Star Codes expire six months after your order is shipped.

Enter the code at, sign in or sign up, and you're on your way to My Starbucks Rewards™ benefits like free food or free drinks at participating Starbucks® stores. Some restrictions apply. Visit for program details.

Also, My Starbucks Rewards™ members get a Star for each purchase made with a registered Starbucks® Card.


Starbucks® Breakfast Blend

A lively and lighter roast with a crisp finish.

Tasting Notes

Bright & Tangy

Enjoy this with:

Blueberry muffins and the morning paper.

Roast Medium
Region Latin America
Latin America Africa Arabia Asia Pacific
Conservation International
1 lb
Starbucks® Breakfast Blend Starbucks® Breakfast Blend
  • How to Brew
  • The Starbucks Roast
  • A Better Cup
  • Video

Recipe for great coffee

  1. Use cold, filtered water and a clean machine.
  2. Grind beans just before brewing:
    • Coarse for coffee press
    • Medium for automatic drip
  3. Measure 2 tbsp (10 g) ground coffee for every 6 fl oz (180 ml) water.

To help preserve that fresh flavor, keep this bag sealed tight in a cabinet (not in the refrigerator) and brew within a week of opening.

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

  • Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
  • Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
  • Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.

We’re committed to ethically sourcing and roasting the highest-quality arabica coffee in the world. When we buy coffee this way, it fosters a better future for farmers, and a more stable climate for the planet. It also helps create a long-term supply of the high-quality beans we’ve been carefully blending, roasting and packing fresh for more than 40 years.

Find out more at

Explore our Latin American whole bean coffees.

See their country of origin and the people who take such great care in their harvest and processing.

  • Product Details
Starbucks® Breakfast Blend

We introduced this blend in 1998 for those who prefer a milder cup. A shade lighter than most of our offerings—more toasty than roasty—it was the result of playing with roast and taste profile together for a flavor that appealed to a wider range of palates. Perfect if you want to wake up to a less intense coffee but still want a lot of character, it’s lively with a citrusy tang that gives way to a clean finish.

New packaging comes to Starbucks. Learn more.

Starbucks® Breakfast Blend 4.6 5 68 68
Top of the Charts My wife and I drink only Starbucks at home and this is my favorite blend. I like the balance it provides in taste. We drink it all day and store the initial brew in a carafe so we do not have to heat a cup in the microwave. Its an honest brew, we like it strong so we cheat on the ratio of coffee to water. Never bitter. March 25, 2014
Awesome Great aroma and flavor in the breakfast blend. Love to brew as it fills my house with an awesome smell. February 16, 2014
It is Ok We normally order the House Blend which we like better however not sure if that is being discontinued because it is very hard to find, always out of stock! February 3, 2014
Definitely a wake-up moment Rich aroma and a good roasted taste (not like the dark roasts that have a more bitter taste). The first pot I brewed really filled the area with that wonderful coffee aroma. January 8, 2014
Great coffee blend I love this blend I have been drinking it for years, I always buy the whole bean product for fresh ground smell and taste. January 7, 2014
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