| Exclusive Starbucks VIA™ Ready Brew Products |
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Starbucks VIA™ Ready Brew is our amazing new way to make a truly great cup of coffee, just by adding water. This isn't like instant coffee you've ever tasted before. This is rich, flavorful, aromatic Starbucks© coffee – in an instant. Now available in Decaf. |
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Starbucks VIA™ Ready Brew is made with the highest-quality, ethically-sourced Arabica beans. We've found a way to microgrind them in a way that preserves all their essential oils and flavor – trust us, you won't find anything like VIA™ Ready Brew anywhere else. |
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What is Starbucks VIA™? |
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Starbucks VIA™ Ready Brew |
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This is not instant coffee as you know it. This is rich, flavorful Starbucks© coffee in an instant. Starbucks has found a way to offer a truly great cup of coffee that you can prepare by just adding water. Other instant coffees taste flat and lifeless. Starbucks VIA™ Ready Brew is different – it's full-bodied and flavorful, just like the Starbucks© coffee you know and love. It's made with the highest-quality, ethically sourced 100% arabica beans. The magic is in a proprietary, all-natural process that we spent years perfecting. We microgrind the coffee in a way that preserves all of their essential oils and flavor. No other coffee company takes this step, and it makes all the difference. We think it tastes just as good as any cup of freshly brewed Starbucks© coffee. And we bet you'll agree. Visit any US Starbucks store between Oct 2 and Oct 5 to take the Starbucks VIA™ Taste Challenge. Let us know if you can taste the difference and receive a free tall brewed coffee for your time. |
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How do you enjoy Starbucks VIA™? |
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