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Starbucks VIA® Ready Brew Italian Roast

A big and extra bold dark roast coffee, worthy of the Italian tradition and ready in an instant.

Tasting Notes

Roasty & Sweet

Enjoy this with:

A breakfast bar and minutes to spare on your morning commute.

Roast Dark
Region Multi-Region Blend
$9.95
12 servings
Availability: 
Quantity:
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Starbucks VIA® Ready Brew Italian Roast
  • How to Brew
  • The Starbucks Roast
  • Did You Know?

It doesn't matter where you are – on a camping trip, a boat or even at the office – it's always easy to make a cup of Starbucks VIA® Ready Brew. Just follow these steps to instant satisfaction and a perfect cup of coffee.

Each coffee requires slightly different amounts of time and temperature during the roasting process to create a cup at its peak of aroma, acidity, body and flavor. We classify our coffees in three roast profiles so you can easily find your desired flavor and intensity.

  • Blonde: Blonde-roasted coffees have a shorter roast time, lighter body and mellow flavors.
  • Medium: Medium-roasted coffees are balanced with smooth and rich flavors.
  • Dark: Dark-roasted coffees feature a fuller body and robust, bold flavors.

All Starbucks VIA® coffees are made with the same quality coffee beans as our whole bean coffees and are also produced under the guidelines of our C.A.F.E. (Coffee and Farmer Equity) Practices.

  • Product Details

At last there's an instant coffee you can enjoy at home that's as good as fresh-brewed Starbucks® coffee.

With Starbucks VIA® Ready Brew Italian Roast, you never have to be without the rich aroma and smooth taste of 100% arabica coffee. Just tear open a packet, add water, wait 10 seconds, and stir. Then enjoy the delicious dark roast coffee with that sweet, smoky flavor.

Starbucks VIA® Ready Brew Italian Roast 4.6 5 34 34
Starbucks VIA (especially, the Italian Roast) is a SUPERB investment! You MUST try it. :) In a 24-36 ounce liquid measuring cup, I add a shot or two of the Starbucks White Chocolate Mocha Sauce to 8-10 ounces of 1-2% milk and microwave for 2-3 minutes. I then beat with a hand-held blended for 2-3 minutes. Add in a pack of Starbucks VIA Ready Brew Italian Roast and I'm in yummy heaven. I have all of the supplies ready next to the sink. Including clean-up time (just rinse everything off with hot water), this only takes ten minutes - tops. The Italian Roast is smooth yet bold. It has an excellent and sophisticated flavor. I just love the flavor. Especially, in this concoction that I made up. It really tastes a lot like the Starbucks white chocolate mocha that I love. Previously, I was making my speedy home-made latte/white-chocolate-mocha with a french press and a completely different brand of coffee. I'm always in a rush, so I tried the VIA one day. Wow. HUGE difference in flavor. I could not believe it. My concoction tasted great before but now it tastes perfect. I was concerned that the VIA would not taste that great, as it is instant coffee. I was wrong. It tastes great. Seriously, best coffee I have bought. I usually buy from a small local coffee business. However, this just tastes so so so much better. And the VIA Italian Roast has a distinctly great flavor, all on its own. If you haven't tried it, and you're a coffee fan such as myself, you have to try this flavor. The time and money you save with a VIA cup is worth the try. What's more, you will not have to give up flavor quality. Who knew this could be possible. Plus, you can easily keep a few VIA packets in your car or purse, ect, in case of coffee emergencies. Seriously. The VIAs are AWESOME! :) Thank you, Starbucks. - not a Starbucks partner, just a happy customer June 14, 2013
Great stuff! I use this to enhance my coffee. I like very strong coffee, so I add some of this to my Starbucks and the brew my wife makes. It gives the coffee a depth of flavor I am looking for. The Italian roast is a great coffee. March 12, 2013
Great caffeinated, too I've been brewing the decaf version for months now and decided to try and spice up the mornings a little. The extra motivation actually enhances the enjoyment. This is my favorite Via blend. February 9, 2013
Super convenient and tasty Got a great deal on this product. I depend on it when I am in a hurry and I need my coffee kick. It tastes strong and delicious. The Starbucks Store shipped it super fast too. The purchase was a total win in my book. December 15, 2012
My daily kick-off! This is a rich, dark coffee, not too strong, just enough to kick the sleepy out of me. December 14, 2012
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